3 Rules to Follow in Marketing - San Antonio Public Relations, Social Media, Marketing | BethanyEast PR
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3 Rules to Follow in Marketing

3 Rules to Follow in Marketing

Ok, you read our last blog, and we aren’t judging, but you kinda identified with some of our definitions of a “sneaky marketer”.  Don’t be dismayed.  We’re here to help.

This will not be easy.

Rule #1 – Do not assume you are smarter than your intended audience. 

People talk, just like money – and just as money changes hands and eyes, so do online review boards.  The worst thing that can occur to a marketer is their reputation be questioned – and trust us, word travels fast and isn’t always limited to 140 characters. (I mean, you can bit.ly anything nowadays).  Instead, use informing language alongside and be forthcoming in your goals.  Whether it is to get folks to hear a sales pitch or pledge their allegiance let your audiences know.  Take this advice and your ratio of sales to pitches will increase exponentially.

Rule #2 – A Word for Over-Taggers (or tag abusers)

You are an over-tagger when you create posts, promoting whatever your product is, and instead of allowing for organic views, tag every friend or friend of friend in sight.  The process of over tagging is a nuisance and, in the lack of better words, under-handed.

Even the creators of Facebook believe it – they’ve taken a note from the Twitter handbook and have begun to put over-taggers on mandatory hiatus.  Causing some to give an appeal as to why they

Over-taggers can also include friend stealers, self-promoting group makers and under-sharers.

How do you remedy your over-tagger persona?

Show a little compassion for your business, brand and followers – go silent for a few days, show support for your friends by sharing posts instead of spreading around likes and, most importantly, launch an email campaign.  Soon you’ll see more people will be tagging you and sharing the content you’ve personally sent them (as opposed to abruptly drew their attention to).

Rule #3 – Nix the Mixer … unless

We’ve been a victim of this offence.  Everyone hosts mixers – it’s a great way to bring your social network to life.  However, without a set run of show, theme or common goal, a mixer isn’t anything but a calendar of bar crawls.  Most recently we hosted a Mixer.  We had all of the normal accoutrements – free wine and cake, live entertainment and a photographer catching every laughing “it was a pleasure to meet you” moment.

But what made our event stand out – and keep folks talking til this day – was its purpose.  We took a selfless approach and invited other small business owners to chat about their businesses – with strict rules on pitching and selling (those rules being, there will be none allowed).  Attendees found delight in hearing about the businesses without being forced into a contract.  Instead, of this one mixer more corporate partnerships and repeat business were formed than any previously hosted event.

So, don’t forget – make your mixer meaningful, give attendees a purpose.  The result, people will begin to look to you and your brand as a connector and introducer, two very beneficial characteristics for marketers.

Repeat … Repeat … Repeat

We’ve given you some great tips, some that we would normally send a hefty invoice to cover.  And while donations are always accepted, we won’t bother you for bitcoin.  Instead, do us a solid and share these tips with your friends and colleagues.  (per Rule #2)  And let us know how they’ve worked for you in the Comments section.

Christian Reed-Ogba
chris@bethanyeastpr.com

Born and raised in Detroit, Christian began her career in public relations in early 2010 after leaving the procurement and corporate contract management field. In 2011 she met and married, Uche, and together launched BethanyEast PR & Mgmt. Consulting shortly afterward. As a boutique firm owner Mrs. Reed-Ogba has spent time to triage her skills in project and process management, event marketing and conversation planning. She’s been a recognized expert on many marketing panels and has led seminars on marketing to high school, college and devoted studies students as well as small business owners in San Antonio.

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