Partnerships in Social Media - San Antonio Public Relations, Social Media, Marketing | BethanyEast PR
BethanyEast PR is a full service public relations and marketing firm. We specialize in strategic communications, event management, investor relations, brand management and product placement.
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Partnerships in Social Media

Partnerships in Social Media

When contacting social media managers in an effort to create a strategic partnership, here’s something to remember.

  • Know what is acceptable to ask – and the information you need to give up that will back up your request

Now that you’ve gotten past the introduction and you’ve made the connection with how your particular purpose/service/product or brand is going to interact with [you know the drill].  And you’ve done your research – meaning, you have juxtaposition as to what [one more time] needs, and how you plan to fill that void.  Your acceptable question should then fall under the lines of what corporate level or department would handle your request.  To repeat, most of the time social media managers are not decision makers – but by angling your question properly and strategically they will identify with your effort and point you in the right direction.  And if you do a really good job, they may even give you a great introduction to the proper decision maker in their company.

  • Give yourself time – requests and social media don’t move at the same pace

Social media is quick – from experience to post to reaction, everything happens very fast.  But when attempting to interact with other brands don’t forget their corporate structure.  Larger brands may have multi-levels of approval that one has to go through before embarking on a new venture.  Give yourself time to get in contact with the right person, give you feedback on your idea and of course they are going to want make sure everything is perfect and beneficial for them … and, two weeks, is usually NOT enough time.

Your thoughts? How has working with social media managers to create valued corporate partnerships helped or hindered your brand or campaign?

Christian Reed-Ogba

Born and raised in Detroit, Christian began her career in public relations in early 2010 after leaving the procurement and corporate contract management field. In 2011 she met and married, Uche, and together launched BethanyEast PR & Mgmt. Consulting shortly afterward. As a boutique firm owner Mrs. Reed-Ogba has spent time to triage her skills in project and process management, event marketing and conversation planning. She's been a recognized expert on many marketing panels and has led seminars on marketing to high school, college and devoted studies students as well as small business owners in San Antonio.

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